Name another firearms manufacturer that understands pop culture as well as Beretta. We'll wait.
In an unprecedented move for the firearms industry, Beretta—the world’s oldest firearm manufacturer—is breaking new ground with the launch of “W3bicons,” its first-ever AI-generated digital art collection. This bold and revolutionary project reaffirms Beretta's unmatched understanding of both gun culture and pop culture, setting the brand apart as not only a heritage icon but also a leader in modern innovation.
A Celebration of Tradition and Technology
As Beretta approaches its 500th anniversary, the launch of W3bicons represents the perfect fusion of nearly five centuries of craftsmanship with cutting-edge digital artistry. The collection consists of 20 unique digital artworks, all inspired by the legendary Beretta M9/92FS pistol—a design that has not only shaped the firearms industry but has also become an enduring symbol in pop culture. Each artwork reimagines the M9/92FS in a vibrant, futuristic aesthetic, combining advanced AI with 3D modeling to push the boundaries of what can be achieved in digital firearms artistry.
Carlo Gussalli Beretta, the 16th-generation of the Beretta dynasty and Digital Innovation Project Manager, encapsulates the company’s vision:
"These pieces of art represent the evolution of Beretta from an artistic perspective. Revisiting an iconic product like the M9/92FS through AI not only honors our roots but symbolizes the technological and digital transformation that has been a part of our journey for decades."
Unseen Innovation in Firearms Culture: W3bicons
Beretta's W3bicons are split into two distinctive categories: The Luxury Collection and The Pop Collection, each offering a unique take on the iconic M9/92FS. The Luxury Collection, with ten sophisticated pieces like Golden Marble and Glow Porcelain, pays homage to Beretta's fearless experimentation and craftsmanship, presenting the pistol in a refined and elegant form.
On the other hand, the Pop Collection, featuring works such as Graffiti Velvet and Oceanic Blaze, dives into the vibrant world of pop culture, reimagining the M9/92FS in bold and colorful styles reminiscent of its place in movies and video games.
Both collections capture the timeless elegance of Italian design while highlighting Beretta’s forward-thinking approach, ensuring the brand remains as relevant in digital spaces as it is in the real world. Each W3bicons merges old-world craftsmanship with the dynamic energy of modern art.
A Historic Opportunity for Collectors
Beyond its artistic merit, the W3bicons collection is also a leap into the world of NFTs (Non-Fungible Tokens). These digital assets are registered on the Ethereum blockchain, making each W3bicon a unique, highly collectible piece of digital art. Owning one of these exclusive NFTs not only connects collectors to Beretta's rich heritage but also offers a rare opportunity to experience the brand in a whole new way.
For those lucky enough to acquire one of the ten NFTs from the Luxury Collection, a special perk awaits: an invitation to Beretta's 500th-anniversary celebration in 2026. This prestigious event, hosted at the company’s historic headquarters in Gardone Val Trompia, Italy, promises a luxurious experience, including guided tours, exquisite meals, and complimentary travel accommodations. It’s an extraordinary opportunity to not only own a piece of digital history but also immerse oneself in the legacy of one of the world’s most storied firearm manufacturers.
Meanwhile, the Pop Collection offers a more accessible entry point for art and firearm enthusiasts alike, providing a chance to own a unique digital artwork that celebrates Beretta's cultural impact. With prices starting at 1 ETH for Pop Collection NFTs and 3 ETH for Luxury Collection NFTs, this project invites a wide range of collectors to participate in a historic moment for the brand.
Join the Revolution
By launching W3bicons, Beretta has once again proven that it is not just a brand rooted in tradition but one that embraces the future with open arms. This bold new chapter marks Beretta’s entry into Web 3.0 and reinforces its dedication to blending artistry, technology, and culture in ways that no other firearms brand has dared to attempt.
Ready to make one of these extraordinary digital artworks your own? Visit w3bicons.beretta.com to learn more and seize the opportunity to be part of this groundbreaking initiative. With W3bicons, Beretta is not just celebrating its past—it’s crafting the future.
